Hereditary

A24 seem to specialize in making horror movies that people have quite adverse and polarized reactions to. The Witch, It Comes at Night and most recently Hereditary have also been praised by critics, but left a sizeable number of audience members bored to the core. It’s perhaps because the respective film’s trailers didn’t promise the scare a minute fest that people were expecting, hence the word of mouth for all films involved took a dramatically decline following the first week of release (I have one major issue with the trailer for Hereditary but it’s not that it promised a vastly different film).